SWOT

SWOT - 
Strengths
Weaknesses
Opportunities
Threats

- Commonly used in businesses for upcoming ideas
- Can we clearly identify who would buy the product using SWOT?
- USP, the unique selling point

Strengths - 
Having a previous interest in the medium of photography has provided me with technical skills that I have continuously developed due to my liking to the subject and desire to continue professionally within the future, these technical skills include the ability to alter ISO, aperture and shutter speed on a DLSR, along with use of white balance and monochrome - vivid filters on a Nikon camera. Technically, I also have the ability to use BookWright, the software I aim to use to create a small induction book to the project that will explain the idea behind the project and some historical context.  On the topic of software, I can also use Adobe Photoshop for retouching of images before final printing and embedding. Previous planning in lead up to this project means I have models to photograph within the photography studio (with access to this studio,) these being models I have used in previous units having built a rapport and further friends of these models.

Weaknesses -
Skills I may require in order to successfully begin production include the process of printing on celluloid film and using photographic film/negatives. This will be a new, experimental medium, considering I have not explored the process before. Access to certain locations in London is also limited, due to a large amount of population and photographers wanting to use these locations, for example, street photography in Soho. Previously photographing in this location, I have been restricted by shop owners of photographing their location, e.g an aesthetic cafe. The same applies to God's Own Junkyard, a neon gallery located in Walthamstow where professional cameras are prohibited.

Opportunities -
In terms of the market for my product and overall exhibited piece, there are separate audiences for each section of work - from those who enjoy viewing film photography to those who view photography as printed pieces, therefore, having an interest in photo-books. Those interested in journalism may converge with photojournalism, etc. Journalism orientated audiences are seen as an opportunity considering their large amount, this factor influencing future ambitions I hold to progress in the medium, considering the large market it has in modern-day and has played in terms of importance in history. The distribution of my project as an exhibition is also modern, considering the increase in using exhibitions and galleries to demonstrate photography over the years, examples in London being The Photographers Gallery and National Portrait Gallery.
The narrative being aimed to coming of age audiences including a subject manner that many can relate to / have families in similar situations makes it the unique selling point (USP,) considering, as media practises, you would want your audience to feel involved and as if they relate to what you are creating, or that they need what you are creating. In conclusion from this, I therefore feel the immigration and country division exploration narrative is the USP.
Recently on social networking sites such as We Heart It and Twitter, there has been an increase in Polaroid aesthetic, using Polaroids to take photographs, or taking photographs of the Polaroids along with the cameras used, including Fuji and Instax. The 'Kodak' film effect has grown on audiences who are not photography oriented, n social websites such as Snapchat where similar filters have been made, inspired by the Kodak film frame with side writing -

Threats -
Though there is an audience for photo-books within society, considering this audience is niche there is an even smaller audience for the convergence of photo-books and other mediums, in this case, practically wise, photo-books and photo boxes. There is also not as big of an audience for photo boxes within photography, though they may be used aesthetically for decoration, or for events such as weddings. Intertwining a photography audience through the use of film with audiences outside of the medium may be a threat, but also a risk worth taking. Another threat may be that a book may seem outdated, considering an e-book or other form of online content would be available.